LATC PASSION membership focuses on the friendship, fun, and family that triathlon magically creates. The camaraderie and support of training with a team and attending group workouts is priceless. Enjoy the social connectivity and calendar of athletic opportunities, to create your perfect experience in sport.

From transition tips to shaving secrets, our members learn how to achieve success and truly enjoy leading a triathlete lifestyle.

Our LATC PASSION and Performance memberships all come with the following benefits:

• Built-in network of triathletes spanning our 25 years
• Topical seminars, clinics & conversation
• Coach & Member-led workouts for each sport
• Super-valuable sponsor and race discounts
• FREE open water swims
• Pit crew assistance at local races
• Swag, event and race raffles
• SAG supported rides

PERFORMANCE 1-ON-1 is more than coaching, it's your personalized path to breakthrough performance. Whether you're preparing for your biggest challenge yet or navigating a season filled with diverse races—short course triathlon, 70.3 or full Ironman, open water races, off road bike race, or even a marathon—this is your ultimate training experience.

We begin with a deep-dive onboarding session so your coach can truly understand your goals, background, lifestyle, and what drives you. From there, you'll receive a fully customized training plan that flexes with your schedule, travel, and evolving fitness.

You’ll also have unlimited access to your coach, ongoing performance analysis, free access to our training platform, and access to our weekly team calls. 

This is for athletes ready to level up, whether you’re stepping into unfamiliar territory or stringing together multiple peak moments. Let’s discover what you’re capable of when nothing is off-limits, and everything is built around you.

Meet the coaching staff HERE